Our Story


Tobs and Ror are two little people who have inspired their Mummy to do something fun and funky which enables her to work whilst enjoying every possible moment with them. Lucinda originally worked with little folk and ran creative movement classes across London. Moving, playing and dancing have always been important.

After setting up and running a successful Pilates company for 9 years whilst starting a family it became apparent that although a very healthy way to earn a living it no longer fitted with her family life.

Starting a family is a big step and boy did it open some eyes. Aurora was born at just 25 weeks whilst Lucinda was away on business and this was the start of a huge journey into motherhood. After a rather scary and life changing experience, bringing a micro-premie baby into the world in Colorado, Lucinda's appreciation of how special life is and how children are strong and powerful began to grow. 

Toby made an appearance a few years later in a slightly calmer way. Named by his older sister he is certainly another key element to this business's foundations. 

Tobs and Ror are a sibling duo who have bags of energy!

Creating, moving, playing and bringing lots of colour and life to a healthy natural way of living is the aim. Bringing this into the spaces we create for our kids is of huge value and is super fun to do.

Lucinda draws inspiration from around the world, sourcing products from various different cultures. We go on all our business trips together as a family and we search for amazing finds to bring you things you might otherwise struggle to find.

Lucinda also designs and makes small accessories herself plus doing the odd collaboration with amazing artists and makers.

Natural materials and sustainability are key factors when choosing and making products for this store along with bright colours and funky patterns.